BIMI

SHOWCASE YOUR BRAND

BIMI

Brand Indicators for Message Identification

AUTHENTICATE YOUR EMAIL WITH YOUR OWN LOGO

What is BIMI?

Email marketers are always in search for distinctive ways to obtain better engagement and visibility amongst their prospects and customers, eventually resulting in better opening and conversion rates.


BIMI (Brand Indicators for Message Identification) is an emerging email specification that enables the use of brand-controlled logos within all email clients while sending an email. This simply means you can now build immense trust and achieve fabulous visibility amongst your customers, partners and vendors as they can now see your logo embedded in their inbox itself!

Head on over to our dedicated site on BIMI on www.bimidmarc.com
Bimi
AUTHENTICATE YOUR EMAIL WITH YOUR OWN LOGO with BIMI

Creating a BIMI Record

The following steps will guide you through the process of creating a BIMI record for your domain:

1. Obtain a copy of your brand logo and convert it to SVG format. The image must be a squared logo that does not contain any extra text.

2. Go to the DNS hosting provider and select ‘Create Record’.

3. Add host value. You will probably enter the value _bimi and the hosting provider will append the domain/subdomain following that provided value.

4. Select the ‘TXT’ option from the dropdown list of DNS record types.

5. Add ‘Value’ information.

6. Click the ‘Save Record Set’ button to generate a new BIMI record.

7. Run a BIMI record check to verify the record you just created has the correct values and syntax.

AUTHENTICATE YOUR EMAIL WITH YOUR OWN LOGO

Getting ready for BIMI Implementation

1. Implement DMARC authentication on all emails BIMI can be used by organizations that have a DMARC policy in place. By checking their DMARC record using the EmailAuth DMARC record checker, it can be determined whether DMARC has been enforced or not. In addition, check email headers at Gmail, Microsoft, or Verizon Media. The DMARC policy (p=) should be configured as ‘quarantine’ or ‘reject’.

2. Choose the logo that will be visible to subscribers in their inboxes SVG images are supported by BIMI. The image must be a square logo that does not contain any extra text. The URL should be provided in the DNS TXT record, and the logo should be stored in HTTPS.

3. Choose a Visual Mark Certificate (VMC) Visual Mark Certificates (VMC) are not yet available to the general public. Most mailbox providers will need the VMC to display the BIMI logo.

4. Track the effects of the BIMI implementation It is a good idea to keep track of the outcomes of the BIMI installation. Click-through and/or open rates can be monitored too.

SECURITY & BRAND VISIBILITY

BIMI Leverages DMARC!

For your Brand Logo to be placed on an email, it should be passing DMARC authentication checks that makes sure that your email is not impersonated. This will bring immense trust amongst your customers as they know if the email has your logo, it's from you and not another scam!

START YOUR DMARC JOURNEY

How does BIMI work?

Brands can simply publish their BIMI record and as long as their DMARC is in enforcement mode, their brand/logo will appear as an icon inside user's mailboxes.

Why should I implement BIMI?

It is important to know that BIMI in itself is not a security solution, but requires strong use of email authentication. It allows you to feature and showcase your brand/logo on all major mailbox providers every time you send an authenticated email.

How do I implement BIMI?

Check the following things before implementing BIMI:

  • Authenticating all your emails using SPF, DKIM and DMARC with proper alignment.
  • Ensure your DMARC is on "reject" or "quarantine" policy.
  • Publish a BIMI record in your DNS with Verified Mark Certificate (VMC).

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