BIMI

SHOWCASE YOUR BRAND

BIMI

Brand Indicators for Message Identification

AUTHENTICATE YOUR EMAIL WITH YOUR OWN LOGO

What is BIMI?

Email marketers are always in search for a distinctive trick to obtain better engagement and visibility amongst their subscribers, eventually resulting in better opening and conversion rates.


BIMI (Brand Indicators for Message Identification) is an emerging email specification that enables the use of brand-controlled logos within all email clients while sending an email. This simply means you can now build immense trust and achieve fabulous visibility amongst your customers, partners and vendors as they can now see your logo embedded in their inbox itself!
Bimi
SECURITY & BRAND VISIBILITY

BIMI Leverages DMARC!

For your Brand Logo to be placed on an email, it should be passing DMARC authentication checks that makes sure that your email is not impersonated. This will bring immense trust amongst your customers as they know if the email has your logo, it's from you and not another scam!

How does BIMI work?

Brands can simply publish their BIMI record and as long as their DMARC is in enforcement mode, their brand/logo will appear as an icon inside user's mailboxes.

Why should I implement BIMI?

It is important to know that BIMI in itself is not a security solution, but requires strong use of email authentication. It allows you to feature and showcase your brand/logo on all major mailbox providers every time you send an authenticated email.

How do I implement BIMI?

Check the following things before implementing BIMI:

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