Email marketers are always in search for a distinctive trick to obtain better engagement and visibility amongst their subscribers, eventually resulting in better opening and conversion rates.
BIMI (Brand Indicators for Message Identification) is an emerging email specification that enables the use of brand-controlled logos within all email clients while sending an email. This simply means you can now build immense trust and achieve fabulous visibility amongst your customers, partners and vendors as they can now see your logo embedded in their inbox itself!
SECURITY & BRAND VISIBILITY
BIMI Leverages DMARC!
For your Brand Logo to be placed on an email, it should be passing DMARC authentication checks that makes sure that your email is not impersonated. This will bring immense trust amongst your customers as they know if the email has your logo, it's from you and not another scam!
Brands can simply publish their BIMI record and as long as their DMARC is in enforcement mode, their brand/logo will appear as an icon inside user's mailboxes.
Why should I implement BIMI?
It is important to know that BIMI in itself is not a security solution, but requires strong use of email authentication. It allows you to feature and showcase your brand/logo on all major mailbox providers every time you send an authenticated email.
How do I implement BIMI?
Check the following things before implementing BIMI:
Authenticating all your emails using SPF, DKIM and DMARC with proper alignment.
Ensure your DMARC is on "reject" or "quarantine" policy.
Publish a BIMI record in your DNS with Verified Mark Certificate (VMC).
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.