Email is a critical communication tool for businesses and individuals alike. However, despite the importance of email, many people struggle to get their messages delivered to their intended recipients. Instead, their emails end up in the spam (junk) folder. This can be frustrating, especially when it comes to important messages. Fortunately, there is a solution: email authentication, specifically DMARC.
In this blog, we will explore why your emails might be going to spam instead of the inbox, how DMARC can help prevent this, and how to implement DMARC for your email domain. We will also introduce EmailAuth, a powerful DMARC solution that can help ensure your emails are delivered to the inbox instead of the spam folder.
Why are my emails going to spam instead of the inbox?
Before we delve into how DMARC can help, it is essential to understand why emails end up in the spam folder. There are several reasons why emails might be marked as spam, including:
- Your email has a poor reputation: Email providers use complex algorithms to determine the reputation of the email sender. If your emails have a poor reputation, they are more likely to end up in the spam folder.
- Your email contains spam-like content: If your email content contains words or phrases that are commonly associated with spam, your email may be flagged as spam.
- Your email lacks authentication: Email providers use a range of authentication protocols to determine the legitimacy of an email. If your email lacks proper authentication, it is more likely to be flagged as spam.
- Your email is sent from a suspicious or compromised IP address: Email providers are vigilant against emails sent from IP addresses with a history of sending spam or malicious content. If your email is sent from one of these IP addresses, it may be flagged as spam.
How can DMARC prevent emails from going to spam?
DMARC is an email authentication protocol that helps to prevent phishing and other fraudulent activities by verifying that an email message is sent from the domain it claims to be from. DMARC works by using two other authentication protocols: SPF and DKIM.
SPF (Sender Policy Framework) is a protocol that verifies that the IP address of the sending mail server is authorized to send emails for a specific domain. DKIM (Domain-Keys Identified Mail) is a protocol that verifies that the email has not been tampered with in transit.
DMARC helps to ensure that both SPF and DKIM are properly configured for a domain. By publishing a DMARC policy in the DNS record of a domain, domain owners can instruct email providers on how to handle emails that fail authentication. This includes rejecting or quarantining emails that do not meet the specified criteria.
Implementing DMARC for your email domain.
To implement DMARC for your email domain, you will need to follow these steps:
- Check your current email authentication setup: Before setting up DMARC, you need to check your current email authentication setup, including SPF and DKIM.
- Create a DMARC record: Once you have verified your SPF and DKIM status, you need to create a DMARC record for your domain. This record should be added to the DNS of your domain. The DMARC record contains information about how email providers should handle messages that fail authentication.
- Monitor and analyse DMARC reports: After setting up DMARC, it is essential to monitor and analyse DMARC reports to ensure that your authentication setup is working correctly. This includes checking for any unauthorized sources trying to send emails from your domain.
Implementing DMARC, DKIM, and SPF can seem like a daunting task, but it’s a necessary step to ensure your emails are being delivered to the inbox. With the help of email authentication solutions like EmailAuth, you can take the guesswork out of the process and easily set up and manage your email authentication protocols.
“In cybersecurity, the best defence is a good offence.”
If your emails are consistently ending up in spam or junk folders, it’s time to take a closer look at your email authentication protocols. Implementing DMARC, DKIM, and SPF can seem like a complicated task, but it’s a necessary step to ensure your emails are being delivered to the inbox. By following the steps outlined in this blog, you can take the first step towards improving your email deliverability and protecting your email domain from phishing and spoofing attacks.
And if you’re looking for an email authentication solution to make the process even easier, EmailAuth is the way to go. With EmailAuth, you can implement DMARC, DKIM, and SPF in just a few clicks and manage your email authentication protocols with ease.
So, what are you waiting for? Book a free demo now!