DMARC (Domain-based Message Authentication Reporting and Conformance) is an email validation system which can defend your organisation and customers against advanced email threats like phishing attacks and spam emails.
DMARC protects an organization and its individuals from spam emails thereby protecting the company from frauds. It allows an organisation to set up certain policies and rules that define the authentication of the emails sent in its name. Besides this, with DMARC, you can control what happens to the emails that fail to follow the policies and send to spam or even delete them.
DMARC combines the widely used SPF and DKIM protocols to ensure that an email's "From: " field is authentic and if not, via DMARC it can be reported to the concerned bodies.
DMARC has been adopted by the biggest email senders and email receivers globally. This includes Yahoo!, Google, and Microsoft, covering 85% of the consumer inboxes in the UK.
The most important reason why DMARC should be used is that it gives an orgnisation full control on how their domain is being used. The organisation can also instruct the receivers on what actions should be taken if the incoming email is not legitimate and report the incident back to the organisation for further analysis.
It saves consumers from the trouble of identifying whether an email is legitimate or a spam. Sometimes it may happen that regardless of all the knowledge of email spoofing a receiver might fall into the trap. DMARC makes sure that this does not happen
Most importantly DMARC helps in building trust: If a company is registered with DMARC, it will automatically gain the trust of its customers and maintain its reputation.
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