Email marketing is one of the oldest and most reliable ways to get more customers. Whether you do B2B or B2C business, your marketing collateral needs the right means to get to clients. If you do not have a high email domain reputation, your emails will probably only end up in the trash or spam folder. This means your emails will not give you any return on investment. Worse yet, you may not even know how they are performing. This is where DMARC can be of great help to all kinds of email marketing campaigns and activities. Here are the biggest ways it helps your marketing campaigns.
5 Benefits of Getting DMARC for Email Marketing
- Rapid domain reputation increase
The first benefit you can get from DMARC implementation is that your email domain gains a reputation boost. This actually takes a fair bit of time, however, depending upon your reputation at the start of your DMARC use. However, it is always for the better and has long-term effects that will work for the company’s benefit. If you have a smart email authentication tool like EmailAuth, you can increase your reputation faster by getting smart reporting on your traffic. This helps you cover more ground and make strategic marketing decisions.
Domain reputation increase is also predicated on another factor – trust. DMARC is one of the most important server-level solutions for the authentication of emails. Most major companies in the world as well as government entities use this protocol to prevent domain server spoofing. So, if you have a curated DMARC record, your domain-based communications are trusted easily by servers and have a higher chance of landing in the inboxes of recipients who will actually open them. This naturally presents a significant advantage to marketers who are always looking to edge out the competition through delivery time optimization.
- Total traffic coverage
Using apps like EmailAuth allows DMARC users to generate smartly designed and compiled reports whenever they want. This is very important from a marketing perspective since they need to know that their emails are unique and no one else is using their domain. Further, the reports also showcase how their DMARC-supported emails are performing on targeted email domains. If they are failing to deliver because they are not authenticated, then using DMARC to create an authentic DNS record will be the answer. However, if something else is the issue, these DMARC reports will help spot that too, after which your IT admin can take over.
In all such cases, the DMARC protocol helps bring a single cohesive order to your email domain server. This helps create a strong reputation based on stemming traffic from unauthorized sources. This helps you control your domain better and understand how bulk campaigns are doing. This also minimizes the occurrence of email bounces due to inauthentic email recognition. All in all, you get a better market performance in each email campaign you undertake using DMARC.
- Deliverability reports
Deliverability reports are part of the traffic coverage process. Your bulk emails might be underperforming and you may not even know. The reason is that you lack email bounce data which can tell you how your emails are getting turned down. This information is crucial to your understanding not just of how to set up your email authentication standards but also how you can work with them to get better results. In fact, you might be losing out on email campaign margins right now and not even know about it since you don’t have the right delivery reports.
Deliverability, as an email authentication factor, also affects your overall brand reputation. While your clients’ inboxes might not notice your rejected emails, the admins will and they might decide to blacklist you if you fail authentication too many times. This is a big problem since you will miss out on some very crucial opportunities all for not having the right authentication protocols behind you. The smart decision is to halt email marketing until you can fix the issue through the right DMARC authentication setup.
- Enhanced trust
Email domain trust is similar to reputation but different in terms of how it is measured. For the most part, it is a soft trust factor much in the way large businesses have a brand presence and can have doors open for them through that brand image. The key here is growing trust with reputation takes time, but when you can authenticate all your emails and gain business from new clients through it, you will also gain trust. This can come by way of reference or simply the visibility of your domain on the open internet. The point here is that with trust growing rapidly in a market base, opening new doors to better commerce is easy with DMARC-enabled email delivery.
- BIMI integration
Another important factor for why you should get DMARC along with a sophisticated email protocol management app has to do with integration. BIMI or the Brand Indicators for Message Identification is a fast-growing standard that is bringing new security measures to the DMARC email authentication arena. Combined with DMARC, BIMI provides an added layer of authentication to legit emails.
You may have noticed it already but didn’t know what it was. The image of a big company like Microsoft or Facebook next to their emails with their logos on it is exactly what BIMI does. This is a great tool for marketers since it allows them to pitch their product or service via their logo even before the email is opened. This is not something that’s only reserved for large businesses. Startups and SMBs can also make the most of it if they integrate it into their email authentication record at the DNS level.
Should You Get DMARC for Your Email Marketing Benefit?
DMARC is an essential email authentication protocol that every business must have. It is, without a doubt, useful for email marketing and enables your business to build a strong reputation via domain value increase. This is particularly true for companies that use EmailAuth. It offers many benefits including free BIMI integration, SaaS-based subscriptions, Managed Services options, and in-office or in-country cloud-based deployment. Get all your email authentication needs resolved through a great app that makes life easy for your email marketers by foundational design. Get EmailAuth now!