Step-by-Step Guide: Creating BIMI-Ready Logos with SVG Images

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Building a brand is a crucial aspect of a business. A logo is a visual representation of your brand and is often the first thing customers see. It is crucial to have a logo that works across different platforms given the growing use of digital communication. One such platform is BIMI, which stands for Brand Indicators for Message Identification. A new standard called BIMI seeks to improve the trustworthiness and security of email communication.  BIMI works by linking an email domain with a logo and then displaying that logo next to the email sender’s address. In this article, we will explain how to create a BIMI-compatible logo using Scalable Vector Graphics (SVG) images.

What is BIMI, and why is it important?

A standard called BIMI makes it possible to show brand logos next to emails that come from verified domains.  It helps increase email security by reducing phishing and spam. BIMI also helps establish credibility by providing a visual representation of the sender’s brand. 

The use of an authenticated domain, a verified logo, and a secure transport mechanism for logo delivery are a few of the foundational elements of the BIMI standard.

What are SVG images, and why are they essential for BIMI?

SVG stands for Scalable Vector Graphics and is a type of image format that is designed to be scalable without losing quality. SVG images can be resized to any size without losing clarity or sharpness, and are independent of resolution. This is an essential feature when it comes to creating a BIMI-compatible logo because BIMI logos must be clear and sharp regardless of their size.

SVG images are also small and quick to load, which makes them a good format for logos that will be seen in email clients. The use of SVG images also ensures that the logo will look the same on different devices and screen resolutions, which is crucial in ensuring that your brand’s visual identity remains consistent across all platforms.

Steps to create a BIMI-compatible logo using SVG images

  1. Choose the right size and aspect ratio for your logo.

The first step in creating a BIMI-compatible logo is to select the right size and aspect ratio. BIMI logos must be square and have a minimum size of 512 × 512 pixels. However, it’s recommended that logos be at least 1024 × 1024 pixels for optimal display. The aspect ratio should be 1:1, and the logo should have a clear background to ensure that it blends well with the email client’s interface.

  1. Create the logo using vector graphics software.

Once you have selected the size and aspect ratio for your logo, it’s time to create the actual logo using vector graphics software. There are several vector graphics editors available, including Adobe Illustrator, CorelDRAW, and Inkscape.

When creating your logo, it’s essential to keep in mind that it will be displayed in different sizes, so it should be simple, recognizable, and easy to read. The logo should also be saved in SVG format, which is the recommended format for BIMI logos.

  1. Verify your domain ownership.

Before you can use BIMI, you must verify your domain’s ownership. This involves demonstrating that you have control over the domain and that you have the right to use the logo as a BIMI-compatible logo. Verification is done through the use of a digital certificate, which can be obtained from a certificate authority.

  1. Publish the logo to a secure location.

Once the ownership of your domain has been confirmed, publish the logo to a safe location. The certificate used to serve the BIMI logo must be trusted by email clients, and BIMI logos must be served over HTTPS. The logo must also be accessible from the root of the domain, and its URL must be formatted as follows:

https://example.com/.well-known/bimi/logo.svg, where “example.com” is the verified domain name.

  1. Test the logo.

It’s crucial to test the logo after it has been published to make sure it is correctly configured and complies with all BIMI requirements. One way to test the logo is to use the BIMI logo validator tool, which is available online. The tool will check the logo’s size, aspect ratio, file format, and location and let you know if any issues need to be corrected.

Establishing the legitimacy and security of your brand’s email communication requires creating a BIMI-compatible logo. By using SVG images and following the steps outlined in this blog, you can create a BIMI-compatible logo that is clear, sharp, and consistent across all platforms. 

Additionally, you can make sure that your brand’s visual identity is protected and that your emails are reliable by confirming your domain ownership and publishing the logo to a secure location.

Book a free demo for more information.

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