DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication standard that determines whether an email is authentic or not.

Why DMARC is important?

Email is used as an attack vector in more than 90% of phishing and spoofing attacks which can cause organizations to lose millions of dollars as well as customer trust and brand reputation. DMARC helps you combat these issues by determining whether an email is authentic or not.

DMARC is an open protocol so, it is available for everyone to use for free. DMARC policies are published in the public Domain Name System (DNS). Anyone is free to implement DMARC because it is published without any licensing or other restrictions.

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How Does DMARC Help?

GLOBAL STATISTICS JUSTIFYING THE NEED FOR EMAIL AUTHENTICATION

Phishing attacks have risen by 350% post the COVID-19 Pandemic!

$600 million every year is scammed by Phishing attacks!

Globally 1 in 3 companies have been victims of CEO Fraud Email Scams!

DMARC has been adopted by the biggest email senders and email receivers globally. This includes Yahoo!, Google, and Microsoft, covering 85% of the consumer inboxes in the world.

The most important reason why DMARC should be used is that it gives an organisation full control on how their domain is being used. The organisation can also instruct the receivers on what actions should be taken if the incoming email is not legitimate and report the incident back to the organisation for further analysis.

It saves consumers from the trouble of identifying whether an email is legitimate or a spam. Sometimes it may happen that regardless of all the knowledge of email spoofing a receiver might fall into the trap. DMARC makes sure that this does not happen.